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Media Centre

Coors Light Snowbombing Announces North American Debut in Canada
By Tourism Sun Peaks, posted 4, August 2016
Sun Peaks, BC (August 4, 2016) - Europe’s largest and most popular snow and music festival, Snowbombing, is coming to North America for the first time in 2017.  With the support of Coors Light, this exciting music festival will debut at Sun Peaks Resort, British Columbia from April 6 to 10. 
Sun Peaks Resort LLP Announces New Marketing Structure
By Sun Peaks Resort, posted 17, August 2016
Sun Peaks, BC (August 17, 2016) - Sun Peaks Resort LLP today announces the appointment of Aidan Kelly to the position of Chief Marketing Officer effective immediately. This announcement comes as part of a department restructure to help better achieve the growth potential of the resort in the coming years.
Enduro National Championships Descend Upon Sun Peaks
By Tourism Sun Peaks, posted 14, September 2016
Sun Peaks, BC (September 14, 2016) - This Sunday, September 18, Sun Peaks Resort plays host to the 1st annual Osprey Canadian National Enduro Championships. 
Sun Peaks Health Centre Receives Major Boost from Province
By Tourism Sun Peaks, posted 29, July 2016
Sun Peaks, BC (July 29, 2016) - The Sun Peaks Health Centre recently received bolstered support from the Ministry of Health in the form of a $100,000 grant. The grant will be instrumental in assisting the Mountain Resort Municipality in outfitting the new community health centre with essential medical equipment, supplies and furniture.
Sun Peaks Welcomes Back Canadian DH Championships with New Course
By Tourism Sun Peaks, posted 8, July 2016
Sun Peaks, BC (July 6, 2016) - This July 23-24, Sun Peaks Resort welcomes back the Canadian National Downhill Mountain Bike Championships for the third straight year with a new world-class course.
Sun Peaks Introduces Free Summer Activities with 'Family Weeks'
By Tourism Sun Peaks, posted 7, June 2016
Sun Peaks, BC (June 7, 2016) - This summer, Sun Peaks will further bolster its roster of free family-friendly activities with the introduction of 'Family Weeks'. Taking place during four weeks through the summer, Sun Peaks will host a variety of free family oriented activities, Monday to Friday, July 18 through August 12.
Sun Peaks Resort Partners with Dylan Sherrard Ahead of New Summer Bike Camps
By Tourism Sun Peaks, posted 5, April 2016
Sun Peaks, BC (April 5, 2016) - Sun Peaks Resort is thrilled to announce an official partnership with Kamloops-based professional mountain bike athlete Dylan Sherrard. Dylan’s relationship with the resort has been evolving for years with steadily increased involvement in the Bike Park and specifically multi-day freeride camps, culminating in the launch of the Shred Hard Summer Camp series for summer 2016.
Alan Doyle and The Beautiful Gypsies Announced for Summer Concert Series
By Tourism Sun Peaks, posted 21, April 2016
The lineup has been finalized for the final weekend of the free outdoor Summer Concert Series taking place August 19-21, as Sun Peaks Resort welcomes Alan Doyle and The Beautiful Gypsies.
Arlene Schieven Named President and CEO of Tourism Sun Peaks
By Tourism Sun Peaks, posted 19, May 2016
Sun Peaks, BC (May 19, 2016) - Tourism Sun Peaks today announced that Arlene Schieven will be returning home to British Columbia this summer as the new President and Chief Executive Officer of the destination marketing organization for Canada’s second largest ski resort. 
Sam Roberts Band to headline annual Summer Concert Series in Sun Peaks
By Tourism Sun Peaks, posted 8, March 2016
Sun Peaks, BC (March 8, 2016) - This summer Sun Peaks welcomes Sam Roberts Band to the resort's annual Summer Concert Series taking place July 8-10.
Sun Peaks Posts Record Winter Visitation
By Tourism Sun Peaks, posted 7, April 2016
Sun Peaks, BC (April 7, 2016) - Snow, terrain, exchange rates, and return visits all culminated for a record setting winter season at Sun Peaks Resort.  As of the end of March 2016, Sun Peaks resort-wide room nights increased by 13.4% above the previous season, to exceed 70,000 booked room nights. More importantly to tourism operators, the resort surpassed the previously unmatched 2007/08 winter by 3.6%.   
Sun Peaks Extends Chairlift Hours for Summer Months
By Tourism Sun Peaks, posted 31, March 2016
Sun Peaks, BC (March 31, 2016) - Sun Peaks Resort is thrilled to announce extended lift operation hours this summer. Turning daily from 10:00am – 7:00pm, the Sunburst chairlift will be open for mountain biking, hiking and sightseeing from June 24th to September 5th.
BC’s Tourism Leaders to Meet at Sun Peaks May 24 to 26
By Tourism Sun Peaks, posted 19, May 2016
Sun Peaks, BC (May 19, 2016) - This May 24-26, Sun Peaks is excited to welcome tourism leaders from across the province as the Tourism Industry Association of British Columbia (TIABC) hosts their Annual General Meeting (AGM) and Summit.
Sun Peaks to Partner with World's Largest Ski Tour Operator
By Tourism Sun Peaks, posted 15, March 2016
Sun Peaks, BC (March 15, 2016) - As Sun Peaks secures its place as one of the top two resorts in Canada, it is now made more accessible by its new partnership with with the world's largest ski tour operator, Crystal Ski Holidays.

Shred Kelly to headline 'Easter Extravaganza' this weekend at Sun Peaks
By Tourism Sun Peaks, posted 22, March 2016
Sun Peaks, BC (March 22, 2016) - This weekend, award-winning folk-rock band, Shred Kelly, headlines the 'Easter Extravaganza' celebrations with a free live outdoor concert at Sun Peaks Resort.
Sun Peaks Prepares for Santa's Alpine Visit
By Tourism Sun Peaks, posted 2, December 2015
Sun Peaks, BC (December 1, 2015) - Canada's alpine village will come alive with the magic and holiday cheer of Santa’s Alpine Visit on December 12. Guests can enjoy memorable photos with Santa, artisan gift shopping, complimentary family activities and much more.
Sun Peaks Resort abuzz prior to early open
By Tourism Sun Peaks, posted 19, November 2015
November 19, 2015: Alpine skiers and boarders can enjoy the slopes of the Sunburst, Elevation and Crystal chairlifts on Friday. On Saturday, the Sundance chair and Village Platter will both be added into the mix and will open in the morning at 9:00 a.m. All alpine lift tickets will be 25% off through opening weekend. Cross-country skiers will be able to enjoy a fantastic selection of nordic trails accessible from the nordic centre at parking lot 5 with regular price tickets in effect.
Sun Peaks Resort Launches Online Dynamic Ticket Pricing
By Sun Peaks Resort, posted 26, November 2015
Sun Peaks, BC (November 26, 2015) - Sun Peaks Resort is extremely excited to announce the launch of online, advanced day ticket sales for alpine skiing using a dynamic pricing model. As of today, pre-purchased, date specific tickets at discounted rates for skiing or riding at Canada’s second largest ski area will be available for purchase through the resort website ( Tickets available on this platform are guaranteed to be at great rates for an outstanding day on the slopes. 
Sun Peaks Unveils New Winter Activities in Time for Holiday Guests
By Tourism Sun Peaks, posted 30, December 2015
Sun Peaks and local activity operators have added an array of brand new, unique winter activities this season to the already jam-packed activity roster. 
The Ultimate Sun Peaks Ski Guide
By Adam Bisby, International Traveller Magazine, posted 25, May 2016
You know a ski resort caters to families when there’s a public school up on its slopes. Such is the case with Sun Peaks which, in 2015, became Canada’s second-largest ski and snowboard destination after a 200-hectare expansion on two of its three mountains.
Ski with Canadian Olympic Legend Nancy Greene at Sun Peaks Resort
By Steve MacNaull, Toronto Sun, posted 27, January 2016

My ski companion tells me to keep my head up and stop fixating on the tips of the skis.

I immediately correct my gaze to the horizon, my stance improves and I start gliding down the slope smoothly with confidence.

I have the best instructor on the planet - Olympic gold medalist Nancy Greene.

Record Breaking Year at Sun Peaks Resort
By Khang Nguyen, Kamloops BC Now, posted 6, April 2016

Sun Peaks has had their best winter season ever.

Once the season ends on April 10, the resort would have had over 350,000 visitors, breaking the current record that was set in 2008.

6 Trends to Watch for This Ski Season
By Louise Hudson, Houston Chronicle, posted 18, December 2015
Ski resorts are offering wider winter-sports lineups these days to keep existing customers interested and attract new demographics. Equipment improvements are spawning new activities, and social media are broadcasting the buzz. Here's a rundown of what's trending around U.S. and Canadian resorts this season.
B.C. Ski Resorts Boosting Avalanche Skills Awareness
By Adam Bisby, The Globe and Mail, posted 19, November 2015
On the northeastern flank of British Columbia’s 2,408-metre Terminator Peak, a group of 10 skiers, some with avalanche transceivers in hand, charge into a small stand of pines.
Five Winter Wine Festivals
By Shelley Boettcher, Westjet Magazine, posted 22, December 2015
Winter is a wonderful time to attend a wine festival. The crowds tend to be smaller than those at fall or summer festivals, which means you’ll have a chance to get to know the winemakers.
Where to Ski Next: Sun Peaks, B.C.
By Jess Thomson, Ski Magazine, posted 8, November 2015
There is no panty tree at Sun Peaks Resort. For anyone who’s skied a major resort since, say, 1980, this may seem like a serious oversight, but Sun Peaks, which holds bragging rights as Canada’s second-largest ski area (behind only Whistler Blackcomb), has defined itself not by al fresco vodka bars or rowdy restaurants at the base area, but by what’s up top—reliably good snow, generous high-quality grooming, and endless tree skiing, much of it steep. For those of us whose vacation priorities focus more on interesting pistes than on getting pissed, Sun Peaks is the new Holy Grail.
Secret Snow Business
By Megan Arkinstall, posted 27, October 2015
We’ve got a secret to share with you. There’s a little ski resort that you probably haven’t heard of hidden in the south-central interior of British Columbia, halfway between the Rockies and the Coastal mountain ranges. It’s nowhere near as crowded as the big names of Whistler or Banff (read: no queues for the lifts and wide runs practically to yourself), with a small and relaxed European-style village of pastel-coloured, low-rise gabled roof buildings.
Spoiled Brats
By Pat Lynch, Ski Canada Magazine, posted 23, October 2014
It was somewhere between the third and fourth doughnut that I decided my editor was probably right—delivering an $80,000 Porsche Cayman from Kamloops to Calgary in the first week of March might not have been an entirely idiotic idea. Quixotic, perhaps, but it also could have proved to be a stroke of genius. Sure, the roadster might have been tiny enough that we couldn’t actually bring any of our ski gear (goggles, boots and some spare gitch excluded) on this killer Ski Canada assignment, and there was a good chance it was going to be dumping on Rogers Pass (which gets, oh, about 10 metres of snow a year), but we did have brand-spanking-new snow tires and this was a fancy-ass Porsche.
Sun Peaks Partners with Local Bike Pro Dylan Sherrard for Shred Hard Summer Bike Camps
By Tourism Sun Peaks, posted 13, July 2016

Want to learn to bike like a pro? Now you can! Sun Peaks Resort is thrilled to announce an official partnership with Kamloops-based professional mountain bike athlete Dylan Sherrard. Dylan’s relationship with the resort has been evolving for years with steadily increased involvement in the Bike Park and specifically multi-day freeride camps, culminating in the launch of the Shred Hard Summer Camp series for summer 2016. The Shred Hard Summer Camps schedule is diverse to suit any schedule. The lineup includes the Shred Hard Sick Weekend Camp on July 9-10, Shred Hard Summer Camp - a five day program from July 11-15, and Shred Hard Sunday School for younger shredders running four weeks straight starting on July 17. The Sun Peaks Bike Park opens on Friday, June 24, offering lift access to an enormous trail network spanning all ability levels and the entire spectrum of riding styles from cross country to downhill.

Ski School: Learning on a Higher Level
By Tourism Sun Peaks, posted 13, July 2016

Established in 2010, the Sun Peaks Education Society (SPES) set a goal to offer the most stimulating educational experience in B.C. to children in a spectacular mountainside community. With the assistance of Sun Peaks Resort LLP, and the Sun Peaks Mountain Resort Municipality, a school site for the Discovery Centre for Balanced Education (DCBE) was secured at the top of the Village Platter lift. In its inaugural year the DCBE passed 18 students, from kindergarten to grade five, through its doors with exceptional results. Five years later, SPES is working with The Kamloops-Thompson School District 73 to offer a blended schooling model to more than 60 students in Grades 7 through 12. Changing names from the ‘Discovery Centre for Balanced Education’ to the ‘Sun Peaks Secondary Academy’ is not the only development new to the 2015/16 winter season. This year the elementary program is adding an additional full-time instructor to account for the influx of registered students. With perks such as “Friday’s off” for Ski Club training and enjoying the slopes during lunch breaks, this mountainside school is quickly gaining in popularity and showing no signs of slowing down.

Adaptive Sports Leads the Way for Differently Abled
By Tourism Sun Peaks, posted 13, July 2016

Adaptive Sports at Sun Peaks (ASSP) is a non-profit organization whose focus is to provide opportunities for people with a wide range of disabilities to participate in adaptive snow sports and recreational programs. Lead by Paralympian, Head Coach and Manager of Race Development, Danny Letain, ASSP is heading into their 9th season of operation. With a heavy focus on personalized training, ASSP utilizes between two to three instructors per student, assisting both skiers and boarders alike. Based upon the popularity of the program and an increased demand within the sector, the organization has doubled the number of instructors it employs within the past four years. While there has been a steady rise in lessons for both local and regional students, there has also been an influx of international students coming from all corners of the globe such as New Zealand, Australia, United Kingdom and the United States. Along with the accessible layout of Sun Peaks’ ski-through village, much of this interest can be attributed to the organization’s progressive approach, with courses such as the Race Development Program. Designed to take confident adaptive sports athletes to the next level, this program prepares students for the rigorous training required to excel at all levels of competition. 

From Grassroots to Backcountry Chutes
By Tourism Sun Peaks, posted 13, July 2016
PROGRESSION: FROM GRASSROOTS TO BACKCOUNTRY CHUTES Sometimes the smallest skiers need the largest considerations - a fact known by many of Sun Peaks’ talented ski instructors. It’s for this reason Sun Peaks is opening a new and improved learning area for tots, 3 – 7 years of age. This expanded and more comfortable learning environment is located next to the base of the Sunburst chairlift, near the Sun Peaks Sports School and Sundance Learning Centre, which is convenient for both parents and instructors. The gentle slope includes a carpet lift making it easy and efficient to master those important first turns! The close proximity to Bento’s Day Lodge and its amenities is another benefit of the new location. Building on the fundamentals established in the grassroots programs, the ski school picks up where it left off with new programs aimed at accommodating budding adolescents. Teenagers are individuals – just ask them – so Sun Peaks knows what works for one won’t work for all. And with new courses designed specifically for ages 13 to 18 years of age, the Sun Peaks Sports School is offering exactly what they need. With the Rider Improvement Program, (or RIP CREW), teens will grow by learning new skills and building confidence in every area, from powder filled glades in the Teen’s All Mountain Program, to boxes and jumps in the Teen’s Terrain Park Program. Courses take advantage of the mountain’s diverse terrain as well as its famous top-to-bottom progression based terrain park. Teens will meet at a designated spot on the mountain separate from the other ski lessons and courses, giving the teens a more independent feel from the start.
First North American Mountain Cross Cart course comes to Sun Peaks
By Tourism Sun Peaks, posted 23, April 2015
Sun Peaks’ visitors will find an exciting new means of descending the mountain this summer. A brand new Mountain Cross Cart (MCC) course has been constructed on ‘Sunbeam’ ski run paralleling the Platter Lift, the first of its kind in North America. Nine MCC Parks are currently operated around the world including Sweden, Norway, Estonia and Finland. The new track is 512 metres long with a vertical descent of 52 metres and will provide an average speed of 35 km/h. Despite high speeds and a winding, gravity-fed course, the carts offer precise control and a high level of safety thanks to powerful disc brakes, four-point seat belts, roll bars and padded seats. To add an element of competition, runs will be timed allowing participants to race the clock or rival friends for the fastest descent. Sun Peaks’ MCC Action Park will open to the public in late June 2015.