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Sun Peaks applauds WestJet’s new Encore Expansion into KamloopsJuly 22, 2013: Announcements have direct impact on winter marketing
Sun Peaks, BC - WestJet’s Encore made two important announcements today that have immediate impacts on Sun Peaks’ winter marketing – an increase in Kamloops - Calgary service, and the introduction of a new Kamloops - Vancouver route.
“When Kamloops Airport and Tourism Sun Peaks met with WestJet, they saw the importance of frequency and the opportunity Encore presented to increase frequency into Kamloops,” says Christopher Nicolson, president of Tourism Sun Peaks. “The increased number of flights between Calgary and Kamloops has immediate impacts on our upcoming winter marketing decisions.”
The announcement also has ramifications outside Canada.
“The new route to Vancouver obviously provides benefits to regional travellers, but also has potential impacts for international visitors as WestJet expands its code share relationships with other airlines,” says Nicolson.