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News Release

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Snow Bum 2: The Snapshot captures Worldwide Attention
November 24, 2010: Win a chance to be cast in a personalized Sun Peaks video production! Entry deadline February 20, 2011 .

Sun Peaks, BC – Hype continues to build around the world for Snow Bum 2: The Snapshot – a once-in-a-lifetime opportunity to win a trip to Sun Peaks Resort in the British Columbia Interior to star in your very own winter video.

Since its launch last Wednesday, more than 1,700 winter enthusiasts from close to 30 countries have visited the website. Snow fanatics from as far away as Australia, Brazil, the United Kingdom, Russia and Switzerland have all logged on to learn how they can enter to win this epic prize.

A dozen entries have already been submitted. Check out the creativity of Jay from Salmon Arm, BC as he dreams about snow while all dressed in his gear, or Dustin from Toronto, Ontario who takes his passion for winter to the water!

Sun Peaks is accepting photo entries until Sunday, February 20, 2011. The lucky winner of the Best Photo wins a trip for them and three friends to for a six night trip to Sun Peaks. Plus, Kevin Hagell of Kaizen Visuals will spend a full day on the slopes with them to film their very own exclusive winter-themed video! Kevin has worked with the likes of Adidas, Scion and Von Zipper, just to name a few. There will also be secondary prize for most popular (most-voted for) photo as contestants will be rewarded based on how many votes they get on their photo, by promoting their entry through social media sites such as Facebook and Twitter.

Head online to to submit your entry or to check out the contestants already vying for the top prize!

Photos must be uploaded onto by Sunday, February 20, 2011. Sun Peak’s panel of judges will award the “Most Votes Winner” on Tuesday, February 22, 2011, and the Top 20 Finalists will be announced on Tuesday, February 22, 2011 as well. The grand prize winner of “The Snapshot” will be announced on March 1, 2011, for prize redemption between March and April 2011 (end of winter season). For official contest terms and conditions visit


For further information please contact:

Christopher Nicolson
Tourism Sun Peaks
Direct: 250-578-5381
Cell: 250-319-1158

Melanie Simmons
Media Relations Specialist
Tourism Sun Peaks
Direct: 250-578-5387
Cell: 250-318-3633
Sophia Cheng
Media Relations
Curve Communications
Direct: 604-684-3170 ext 104
Cell: 604-828-3102
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