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News Release

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New Additions to Sun Peaks' Packed Summer
May 15, 2012: 
Suggested Tweet: It’s #FullyLoaded this summer @SunPeaksResort Check out all the events here http://ow.ly/a/QWev

Sun Peaks, BC – Sun Peaks is excited to announce additions to its already massive event schedule this summer. This coming summer will feature over 35 events, including 15 newly created or partnered events, representing a 100% increase over last year. Branded as Canada’s Alpine Village, the mountain community will host an event every weekend from June 30 to September 29, drawing visitors from all over the region.

In addition to previously announced events, such as the upcoming Free Outdoor Concert featuring Kevin Costner and Modern West, Sun Peaks is adding to its summer line up “Seak the Peak” Geo Caching Weekend (July 21 & 22), the brand new 5’Forty Longboard Challenge (August 19) and the Yeah Bru! Classic Dual Slalom Downhill Mountain Bike Race (September 2).

The community will continue to celebrate its 50 year anniversary throughout the summer with events happening every month, starting with the Mr. Fairway Contest (June 2) and culminating at the 50th Reunion Finale Barbeque (September 8).

The increased events schedule allowed Tourism Sun Peaks and resort businesses to partner with talented local organisers to identify opportunities.  Partnerships were forged to stage the Yeah Bro! BC Cup Series #3 Downhill Mountain Bike Race (July 14 & 15), Dirty Feet’s XC Mountain Bike Event (July 21 & 22) and Trail Run (September 8).

Cooperation also expanded RunClub’s Jo’s Road Race (June 30 & July 1) into a destination weekend.  

The dramatic increase in events has been driven by two factors according to Christopher Nicolson, President of Tourism Sun Peaks. The first was a need to attract more ‘first-time’ locals and regional residents during the summer.

“Events offer a specific reason to come to Sun Peaks,” says Nicolson. “Most people who visit in summer have an exceptional experience and return. The scented air, vibrant colours, and invigorating village and activity draw people back. But we needed to find a way to entice guests for their initial visit.”  

The second reason is directly related to the creation of the new Sun Peaks Mountain Resort Municipality.  As a formal municipality, the community was able to work with the provincial government and secure new investment for tourism and infrastructure.

For more information, click onto www.sunpeaksresort.com/events

Click here to watch Sun Peaks Summer Video.
http://www.youtube.com/RediscoverSunPeaks

Sun Peaks Summer Event Schedule

May 16 Trash Bash
May 19 Sun Peaks Street SWAP
June 1 Golf Course Opens for the season
June 2 Mr. Fairway Contest (50th Anniversary Event)
June 29 Chairlift opens for the season
July 1 Farmers Market begins for the season (every Sunday)
June 30 &
July 1 Summer Kick-Off Weekend, featuring Jo’s Road Race & Mountain of Beer
July 3 Toonie Day 
July 6 - 8 Wine & Culture Festival 
July 7 Kevin Costner and Modern West Concert
July 7 & 8 Women’s Freeride Camp (Ages 13+)
July 11–13 Junior Golf Camp (Ages 6-18)
July 13 Ladies Day Freeride Clinic (Ages 13+)
July 13 to
August 12 Alpine Blossom Season
July 13-15 The 8th Annual Quilting in the Mountains
July 14 BC Cup Training 
July 15 Yeah Bro! BC Cup #3 Downhill Mountain Bike Race
July 15 Tod Mountain Heritage Ride (50th Anniversary Event)
July 20 Ladies Day Freeride Clinic (Ages 13+)
July 21 & 22 Dirty Feet Cross Country Mountain Bike Event
July 21 & 22 “Seak the Peak” Geo Caching Weekend
July 23–27 5-Day Freeride Camp (Ages 10-17)
July 27 Ladies Day Freeride Clinic (Ages 13+)
July 27 & 28 Liquid Gold: Beer & Whiskey Festival
August 3 Ladies Day Freeride Clinic (Ages 13+)
August 4 & 5 Canada’s Alpine Blossom Festival
August 4–6 “Reach the Peak” Tod Mountain Summit Hike (50th Anniversary Event)
August 6 – 10 5-Day Freeride Camp (Ages 10-17)
August 8 – 10 Junior Golf Camp (Ages 6-18)
August 11 & 12 Women’s Freeride Camp (Ages 13+)
August 17 - 19 The Third Annual Retro Concert Weekend
August 19 5’Forty Longboard Challenge
August 24–26 Thunder Under the Sun (BC Corvette Club)
September 1 Classic Rock Concert (Headlining Band TBA in May)
September 2 Yeah Bru! Classic Dual Slalom 
September 1–3 Labourless Weekend (Resort discounts and Specials) 
September 3 Chairlift closes for the season
September 8 Dirty Feet Trail Running Race
September 8 Reunion Finale Barbeque (50th Anniversary Event)
September 8 Nancy Greene’s Golf Benefit
September 9 Biggest Break Golf Challenge
September 9      Last day of Farmers Markets 
September 14-16 Women’s Wellness Weekend
September 22 Classic Car Gathering
September 23 Grassland Cycling Club ride to Sun Peaks
September 29 Oktoberfest
September 30 Golf Course closes for the season
Event schedule subject to change.
About Sun Peaks

Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 10th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks has three mountains which surround an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Sun Peaks Resort was the first ski resort in North America and is the only resort in Canada to receive the ISO 14001 designation recognizing the resorts environmental policies and practices.  Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.        

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For further information please contact:

Brandi Schier
Media & Marketing Coordinator
Tourism Sun Peaks
250-578-5387
tspmedia@sunpeaksresort.com

Christopher Nicholson
President
Tourism Sun Peaks
250-578-5381
tsppresident@sunpeaksresort.com
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