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Who We Are

Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is a destination marketing organization mandated to promote the resort to the world.

Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,100 members representing accommodations, attractions, restaurants, retail and home owners. Our role is to promote the destination, increase visitation, develop new markets and enhance the resort’s economic impact by developing marketing, communications and promotional programs aimed at individual visitors, the convention market, business and incentive travel, weddings, clubs, schools, and the group tour market.

Our core activities include group sales, travel trade development, communications, promotional campaigns, Central Reservations, and the Activities and Information Centre.

Tourism Sun Peaks Environmental Mission
To develop a working plan that will enhance our commitment of respect and responsibility to the natural environment which forms the foundation on which our business(es) exist.
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