IKON PASS ADDS SUN PEAKS TO ITS GLOBAL MOUNTAIN COMMUNITY FOR 2022/23

FOR IMMEDIATE RELEASE: SUN PEAKS, BC (October 4, 2022): Ikon Pass is announcing the addition of Sun Peaks for winter 2022/23, joining more than 50 worldwide destinations. Skiers and riders in the Ikon Pass community will now have access to the welcoming mountain environment found at Canada’s Second Largest ski area.

Also joining Sun Peaks for winter 2022/23 is Grandvalira Resorts Andorra, which follows other recent additions including Chamonix Mont-Blanc Valley in France, Sun Valley in Idaho and Snowbasin in Utah, Lotte Arai in Japan, and Panorama in British Columbia. The Ikon Pass community includes destinations in 11 countries across the Americas, Europe, Japan, Australia, and New Zealand.

“We are thrilled to give members of the Ikon Pass community more options to ski and ride in Europe and Canada this winter with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “We love offering pass holders even more endless adventures in the mountains by expanding this global mountain community with new like-minded partners.”

“As the second largest ski area in Canada, Sun Peaks Resort could not be more excited to join the Ikon Pass community,” said Aidan Kelly, Chief Marketing Officer, Sun Peaks Resort. “Our global destination is well positioned to provide strong value and hospitality for Ikon Pass holders at our easy-going, laid-back resort in the interior of British Columbia.”

Combined with recently updated measures for Canadian travel and border regulations, timing is perfect for Ikon Pass holders from around the world to begin planning new adventures at the latest iconic destination in Sun Peaks.

For all Ikon Pass products and pricing, please visit https://www.ikonpass.com/en/shop-passes.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Grandvalira Resorts Andorra in Andorra, Kitzbühel in Austria, Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Lotte Aria Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About Sun Peaks

Sun Peaks is a resort community in the heart of British Columbia and a welcoming destination for guests in search of a stress-free mountain experience. In winter, it boasts the second-largest ski area in Canada and is consistently recognized as one of the top ski resorts in North America. The European-style ski-in/ski-out, pedestrian village features locally-owned and operated shops, restaurants and lodging. Sun Peaks is recognized for its environmental policies and practices, and was the first resort in North America and the only resort in Canada to earn the ISO 14001 designation for environmental management.

Media Contact:

Aidan Kelly, Chief Marketing Officer
Sun Peaks Resort LLP
P: 250-299-2032