FOR IMMEDIATE RELEASE:
Sun Peaks, BC (June 5, 2019): Sun Peaks Resort and SilverStar Mountain Resort are excited to announce a new season pass holder reciprocal program that provides enhanced access to both summer and winter product lines at two leading destinations in the interior of British Columbia.
This upgraded program will see all winter alpine season pass holders from each destination receive two free days skiing or snowboarding at the affiliate resort. Additionally, summer bike park season pass holders from each resort will receive one free day of mountain biking at the other respective bike park. Once these free days have been utilized, passholders will continue to receive 25% off lift tickets for the remainder of each season. Limited blackout dates will apply.
"Providing more value and opening up new experiences for our season pass holders is a key benefit of this exciting new initiative with our friends at SilverStar," said Aidan Kelly, Chief Marketing Officer at Sun Peaks Resort.
Both resorts are world class destinations that provide some of the largest and most diverse ski terrain in the industry, with Sun Peaks being Canada’s second largest ski area and SilverStar boasting British Columbia’s third largest ski area. Combined, the resorts have 7,552 acres of skiable terrain.
When the snow melts, Sun Peaks and SilverStar have the leading bike parks in the interior of British Columbia. This summer, Sun Peaks is celebrating its 20th anniversary of bike park operations while SilverStar is well known as one of the most progressive bike parks in the entire industry.
"Creating a program that provides access in both winter and summer seasons for respective pass holders will help showcase the calibre of product available in our region’, said Ian Jenkins, Director of Sales and Marketing at SilverStar Mountain Resort.
The new program will apply to the summer 2019 and winter 2019/20 seasons. Summer passes are currently on sale for both destinations. Winter passes are now available for Sun Peaks and will go on sale for SilverStar as of June 15th. For more information on Sun Peaks Resort, please visit www.sunpeaksresort.com. For additional details on SilverStar Mountain Resort, please visit www.skisilverstar.com.
Access high-res images to compliment this news release via Sun Peaks Image Library
About Sun Peaks
Sun Peaks is a resort community in the heart of British Columbia and a welcoming destination for guests in search of a stress-free mountain experience. In winter, it boasts the second-largest ski area in Canada and is consistently recognized as one of the top ski resorts in North America. The European-style ski-in/ski-out, pedestrian village features locally-owned and operated shops, restaurants and lodging. In summer, Sun Peaks offers a wide range of activities including an 18-hole, par 72 Graham Cooke-designed golf course, lift-access downhill and cross-country mountain biking, hiking trails and a year-round line up of events. Sun Peaks is recognized for its environmental policies and practices, and was the first resort in North America and the only resort in Canada to earn the ISO 14001 designation for
For further information, please contact:
Chief Marketing Officer
Sun Peaks Resort