Top of the World
Elevation: 2,080m
FOR IMMEDIATE RELEASE - SUN PEAKS, B.C. (February 7, 2020):
Sun Peaks community members and industry partners joined together to create the ultimate Canadian winter getaway package. The package, valued at over $10,000, will be donated to Snow Aid Australia, an online auction for bushfire relief and wildlife rescue organized by SnowsBest.com, Australia’s leading online snow editorial platform.
“Sun Peaks is home to hundreds of Australian staff and residents. We also welcome thousands of Australian guests each year, so it came as no surprise that the community wanted to donate whatever they could to this cause,” said Arlene Schieven, president and chief executive officer for Tourism Sun Peaks. “The amount of support we received was overwhelming,” she said.
Items in the package include:
Plus:
“With deep personal and professional connections to Australia, we knew we needed to think beyond just what Sun Peaks could offer, so reaching out to Air Canada and our partners in Vancouver made sense,” said Colin Brost, director of market development for Tourism Sun Peaks. “To be able to offer such a significant and complete package is a testament to the industry.”
In addition to the TSP lead package, Sun Peaks Grand and Sun Peaks Resort LLP partnered with Australian Tour Operator Travelplan Ski and donated a seven-night package of their own to the auction.
On Australia Day, community fundraising efforts raised over $14,000 through creative events that included a Sausage Sizzle, with Sun Peaks Resort and Sun Peaks Grand matching entry-by-donation funds raised at a special Aussie Day Party. Sun Peaks Resort also set up a free, dedicated landline for Australians to use to check in on friends and family.
The Snow Aid Australia online auction goes live on Sunday, February 9 and closes Friday, February 21. For more information, visit: www.snowaidaustralia.com
Media Contact:
Carmen Ruiz, Specialist, Travel Media & Communications
Tourism Sun Peaks
Phone: 250-578-5387
-30-
About Sun Peaks
Sun Peaks is a resort community in the heart of British Columbia and a welcoming destination for guests in search of a stress-free mountain experience. In winter, it boasts the second-largest ski area in Canada and is consistently recognized as one of the top ski resorts in North America. The European-style ski-in/ski-out, pedestrian village features locally-owned and operated shops, restaurants and lodging. In summer, Sun Peaks offers a wide range of activities including an 18-hole, par 72 Graham Cooke-designed golf course, lift-access downhill and cross-country mountain biking, hiking trails and a year-round line up of events. Sun Peaks is recognized for its environmental policies and practices, and was the first resort in North America and the only resort in Canada to earn the ISO 14001 designation for environmental management.