Tourism Sun Peaks Announces AltiTunes Music Festival for Easter Weekend

FOR IMMEDIATE RELEASE:

AltiTunes Music Festival: Two Days of Skiing, Live Music, Après Energy, and Spring Mountain Vibes

Sun Peaks, British Columbia, December 1, 2025 - Tourism Sun Peaks has announced its biggest spring celebration yet as the AltiTunes Music Festival kicks off at Sun Peaks Centre Stage, April 3 and 4, 2026. In partnership with Thick as Thieves Entertainment, Tourism Sun Peaks is bringing the country’s top après-ski music event to the mountains, offering festival-goers two days of skiing, riding, sun-drenched patios, and high-energy live performances.

Since its debut in 2022, AltiTunes has sold out every year and has quickly emerged as one of Canada’s signature spring mountain festivals, drawing thousands for its unique blend of skiing, music, and après culture. Guests come for the perfect combination of daytime mountain adventures and nighttime concerts, all against a stunning alpine backdrop.

At Sun Peaks, the festival will take on even more energy, with events across the village, patios, and slopes, and anchored at Sun Peaks Centre Stage, Western Canada’s largest outdoor covered entertainment venue.

“We’re so excited to welcome AltiTunes to Sun Peaks,” said Naomi Kerchinsky, Executive Director of Tourism Sun Peaks. “Having the festival here is a great way to show what our mountain community is all about, with fun, memorable experiences that bring people together.”

Festival-goers can look forward to massive live performances, a ski-all-day, party-all-night experience, and AltiTunes’ signature high-energy, high-production vibe in a resort village made for celebration.

Sun Peaks is BC’s premier winter mountain destination, offering world-class skiing and snowboarding across three alpine peaks. The resort’s vibrant village comes alive with restaurants, après spots, and fun activities for all ages. With stunning mountain views, high-energy experiences, and endless winter adventures, Sun Peaks delivers unforgettable memories both on and off the slopes.

AltiTunes Music Festival: Tickets and Updates

Pre-sale tickets go on sale Wednesday, December 3, with the artist lineup to be announced in the coming weeks.

Guests can sign up for early access and festival updates at: 

www.altitunesmusicfest.thickasthievesentertainment.com

 AltiTunes Image Library

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About Tourism Sun Peaks: Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is the destination marketing and management organization mandated to promote Sun Peaks to the world. Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,500+ members representing accommodations, attractions, restaurants, retail and homeowners.

Our core activities include events, marketing, social media, destination and market development, media relations, and research. TSP delivers a year-round lineup of events and activations throughout the village and features the new Sun Peaks Centre Stage, Western Canada's largest outdoor covered music venue. For more information on Sun Peaks Resort, visit www.sunpeaksresort.com.

Tourism Sun Peaks media contact:
Sonya Hwang
Ki Communications
P: 604.902.1977
E: sonya@sunpeakstourism.com
www.sunpeaksresort.com