Who We Are

Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is a destination marketing and management organization mandated to promote the resort to the world.

Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,500 members representing accommodations, attractions, restaurants, retail and homeowners. 

Our Purpose: To increase brand awareness and visitation to benefit stakeholders and members, and to support a positive guest experience.

Our MissionTo inform and inspire travelers to choose Sun Peaks, and to support Sun Peaks' brand promise* in order to encourage repeat visitation.

Our VisionTo be the destination of choice for travelers seeking a remarkable mountain experience. 

Our core activities and departments include marketing, social media, media relations, market development, events and research.