Who We Are
Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is a destination marketing and management organization mandated to promote the resort to the world.
Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,500 members representing accommodations, attractions, restaurants, retail and homeowners.
Our Purpose: To increase brand awareness and visitation to benefit stakeholders and members, and to support a positive guest experience.
Our Mission: To inform and inspire travelers to choose Sun Peaks, and to support Sun Peaks' brand promise* in order to encourage repeat visitation.
Our Vision: To be the destination of choice for travelers seeking a remarkable mountain experience.
Our core activities and departments include marketing, social media, media relations, market development, events and research.