Who We Are

Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is a destination marketing and management organization mandated to promote the resort to the world.

Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,500 members representing accommodations, attractions, restaurants, retail and homeowners. 

Our Purpose: To increase visitation and resort business to benefit stakeholders and members

Our MissionTo raise awareness of Sun Peaks and increase visitation from our target markets

Our VisionTo grow Sun Peaks’ reputation as one of the leading year-round mountain resort destinations in Canada

Our core activities and departments include marketing, social media, media relations, market development, events and research.