Skier in powder with new logo

Posted October 3, 2022

A new chapter for a storied Destination

As we look forward to the upcoming winter season at Sun Peaks, we are excited to share our updated visual identity with our community of passionate skiers and riders. 

refreshing an icon(ic) resort

We are continually inspired by all the wonderful stories we hear about Sun Peaks as a resort and community. It was time to elevate our visual identity to match these experiences.

Old vs. New Logos

At its core, we wanted our refreshed icon to reflect the dynamic and fun experience we hope all our guests share. Throughout the creative process, we kept key themes in mind:

  • Modernize: Focus on clean lines and added dimension
  • Simplify: We are not just a resort but a mountain experience
  • Inclusion: Stay true to our roots and original icon

Logo Brand Collage - coffee cup, mobile sire, tshirt, brand book

Our new icon builds on 30 years of tradition, refining our original identity in a way that will create a more prominent presence in the marketplace. Our new visual identity will continue to focus on promoting what makes us a great place to visit, live, work, and play.

Brand Collage - magazine, website, social and tickets

the evolution continues...

We have learned a lot throughout the past 30 years and have come into our own as we grow alongside other leading global destinations. As we evolve, so too does our mountain community; we have become more than a 'resort.' We are a place to meet friends and family, a place for the next great adventure, a place to plant roots, and a place to call home.

We are Sun Peaks. Where you belong.

Sun Peaks Evolution