Ski Coach Collective

Skier carving through powder with trees and blue sky in the background

Ski Coach Collective

The Ski Coach Collective is the result of decades of expertise and a shared commitment to rethinking traditional ski instruction. The Collective brings together Tom Gellie of Big Picture Skiing, Jason Simpson of TrueMotion Ski, and Demelza Clay of Stoke Labs — three highly experienced coaches with unique approaches to understanding skiing, movement, and performance.

Brought together by a shared curiosity and love of skiing, Tom, Jason, and Demelza combine their individual perspectives to explore what truly makes great skiing work. Their approach breaks down complex concepts into clear, actionable techniques that help intermediate to advanced skiers accelerate their development and reach their performance goals. With decades of experience coaching skiers, instructors, and racers, the team is united by a desire to challenge conventional thinking, uncover the fundamental truths of skiing, and help people ski better while getting more enjoyment from their time on snow.

Explore Camps

Book your camp today and see how quickly you can take your skiing to the next level. For full details, visit Ski Coach Collective.

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Stoke Lab Skills Camp

The Stoke Lab Skills Camp by Demelza Clay will leave you with a clearer understanding, stronger technique, and more confidence on any terrain. It’s time to break through to the next level. Depending on conditions, you will work on carved medium and long turns, short turns, powder skiing, mogul skiing and off-piste skills. CARV can also be integrated into your camp experience - whether you are already using it, or would like to try it out with a demo.

Details and Registration
January 11 to 15, 2027
Stoke Lab Skills Camp

Foundations Camp

Kick off your season with the ultimate tune-up camp, where confusion ends and progress begins. Build skills and confidence across all terrain, from short turns to powder and beyond. Optimize your boot fit, learn foundational drills, and improve parallel turns.

Details and Registration
January 25 to 28, 2027
Big Picture Skiing Foundations Camp

Development Camp

This camp is for skiers ready to try carving steeper slopes and ski moguls on black runs. It's ideal for returning Ski Coach Collective camp participants. Learn about advanced carving techniques for steeper terrain, retraction-extension transitions, mogul skiing techniques and tactics, exercises to improve stability, and how to ski fast and in control.

Details and Registration
February 10 to 12, 2027
Big Picture Skiing Development Camp

Stoke Lab She Shreds Camp

The She Shreds Camp by Demelza Clay is a women-only progressive ski camp where you'll learn techniques specifically designed for how women's bodies move on snow, in an environment free from competitive pressure and full of mutual support. CARV can also be integrated into your camp experience - whether you are already using it, or would like to try it out with a demo.

Details and Registration
February 22 to 26, 2027
Stoke Lab She Shreds Camp

Advanced All Mountain Camp

This camp is designed for advanced skiers looking to elevate their performance across carving, short turns, and mogul skiing.

Details and Registration
March 1 to 5, 2027
Big Picture Skiing Advanced Camp

Ski Coach Collective