Who We Are
Sun Peaks Mountain Resort Association dba Tourism Sun Peaks (TSP) is a destination marketing organization mandated to promote the resort to the world.
Founded in 1996, TSP is a not-for-profit, membership-based organization with 1,500 members representing accommodations, attractions, restaurants, retail and home owners.
Our Purpose: To increase visitation and resort business to benefit stakeholders and members
Our Mission: To raise awareness of Sun Peaks and increase visitation from our target markets
Our Vision: To grow Sun Peaks’ reputation as one of the leading year-round mountain resort destinations in Canada
Our core activities and departments include marketing, social media, media relations, market development, research and central reservations.