A day to celebrate snowboarding and its pioneer

There’s no better way to celebrate Jake Burton Carpenter than by joining a global day of snowboarding. If you can’t make it to the mountains, get outside however you can — hike, surf, skate or wax your board.

However you ride, ride for Jake.

#RideOnJake

Get to know Jake Burton Carpenter

Jake Burton Carpenter founded Burton Snowboards in a Vermont barn in 1977 and spent the rest of his life growing the sport of snowboarding.

His passion helped shape the sport and the community that surrounds it. Through snowboarding, generations of riders have shared unforgettable experiences on the mountain.

Jake’s vision, perseverance and generosity helped bring snowboarding to the world. Along the way, he built a global community that continues to carry the sport forward. Most winters, he still logged more than 100 days on snow.

Join us on March 14, 2026, as we ride in his honour.

All start times are approximate.

A Day for Jake Event schedule
When	What	Where	Cost
9:00am	Rider's breakfast meetup	Bottoms Bar & Grill	Special event menu
10:30am	Ride Sunburst Express to Beacon Basin	Sunburst Express Chairlift	Complimentary*
11:00am	Tributes and group ride	Beacon Basin and 5 Mile	Complimentary*
3:00 to 6:00pm	Après celebration	Après Stage	Complimentary
All Day	Snowboard demos	Elevation Bike, Ski & Board (Sun Peaks Grand Hotel)	Complimentary